VSOP PASSION BLEND TOASTS HIP HOP

Snoop Dogg and "The Bishop" Don Magic Juan
Tip their Cups in New Ad Campaign

Hollywood's hip hop community was recently treated to an elaborate affair when the McKenzie River Corporation unveiled their new beverage, VSOP Passion Blend to a room filled with celebrities, industry executives and select party goers. The successful party launch was just the first of many steps in a campaign designed to position VSOP Passion Blend as the choice of drinks among hip hops elite. Premier party planner Toi Crawford and Associates coordinated the occasion which saw the likes of former Major League Baseball player, Eric Davis, actor/comedian, Alex Thomas, Willie McGinest of The New England Patriots and filmmaker DJ Pooh ("Friday," "The Wash," "3 Strikes") toasting the beverage into the night.

VSOP Passion Blend is the nation's first malt beverage to combine a blend of cognac with natural flavors. A refreshing alternative to lager beers and the usual malt beverages, VSOP defines itself as Very Select Original Premium. Driving home its point is hip hop superstar Snoop Dogg and his partner, "The Bishop" Don Magic Juan, who spearhead an extensive marketing and advertising campaign.

"Snoop Dogg and Don Magic Juan define the essence of Very Select Original Premium. As tastemakers, their decision to drink VSOP Passion Blend speaks volumes. It definitely sets our drink apart from the rest," explains Gee Roman, Brand Manager.

McKenzie River Corporation is the fastest growing company in the U.S. beer business. With a focus on specialty niches of the beer industry, their current brand portfolio includes Steel Reserve High Gravity Lager, Sparks Premium Malt Beverage and Black Star Light Premium Lager Beer.

Targeting hip hop drinkers between 21 and 34, VSOP Passion Blend offers an exciting edge in the realm of malt beverages. Packaged in 6-packs of 12 ounce and 22 ounce bottles, VSOP Passion Blend is currently only available through select retailers in New York and Los Angeles. For your cyber sip, go to www.VSOPblend.com