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JUNE 2000                                         

 

TRACY DANIELLE ROBINSON IS MUSIC VIDEO’S

URBAN WARRIOR

(Danielle Marks Directorial Debut with New Mo Thugs Video)

    

Tracy Danielle Robinson covered a lot of territory when she headed her former company, Look Hear Sound & Vision.  The production house produced the industry’s hottest music videos, as well as commercials, films, infomercials, television credits and events.  As one of the rap world’s top female video producers, Danielle can boast working with the likes of hip hop’s greatest, including Tupac, Ice Cube, Snoop Dogg and Queen Latifah.

Well that was then and this is now.  Danielle has grown from her wealth of experiences and is the better for it.   A reflection of that growth is evident not only in her name change (she’s using her middle name Danielle now, and not Robinson) but also in her new company, Urban Warrior Films.  Urban Warrior Films is taking over where Look Hear Productions left off, creating stimulating visual images for the new millenium. 

To highlight the growth factor, Danielle marks her directorial debut with Mo Thugs hot new single, “Did He Really Wanna”, already in heavy rotation on MTV, BET and The Box.  New career highlights include having traveled to Hawaii to complete five videos for Sumo wrestler turned rap artist, Konishiki, and she’s busy preparing to direct an independent feature starring Layzie Bone, entitled, “Ballin’”.  Her production staff boasts a new roster of directors and producers who are also impacting the industry with their ocular skills.

“Music video production and hip hop is such a male dominated scene.  I really cut my teeth with the work I did with Ice Cube and then with Tupac and Death Row Records.  The experiences served to make me stronger for sure.  I have a sense of longevity and even power, now, which is conveyed in my style of directing.  With literally hundreds of productions under my belt, I know what I’m doing, and no one can take that away from me.  I am extremely excited about my direction with Urban Warrior Films.  This is a new beginning!” Danielle remarks.

Urban Warrior Film’s staff roster includes Gobi Nejad, the director behind many of Tupac’s most legendary videos, including “America’s Most Wanted.” Nejad’s current work includes directing videos for the Comrads, MC Eight, Mack 10 and Rick James.  Director J. Jesses Smith, also under the UWF banner, has directed for Killah Priest, Snoop Dogg, C-Murder and Epic Records’ recording artist Strings.  Producers on staff include Marlon Parry and Mark Richardson.  Tracy, always one to wear numerous hats, continues to produce as well.  In addition, the company lists Cameo, Digital Underground, B’Legit and new comer Keplyn as clients they have either directed and/or produced.     

Tracy Danielle is a woman filled with vision and passion.  Her productions continue to stimulate our imaginations, transporting our minds to worlds our bodies wish to follow.  We can only look forward to more incredible accomplishments as this Urban Warrior continues to lead our visual way.   Contact Urban Warrior Films at (323) 634-1634.

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Photo Caption:

Did he reallly wanna?  Of course he did!  Layzie Bone from Mo Thugs on Mo Thugs/Koch Records knew just what he was doing when he chose Tracy Danielle’s (Robinson) Urban Warrior Films to produce his group’s new hit single, “Did He Really Wanna.”   Producer turned director, Danielle makes her directorial debut with this one!  “Did He Really Wanna” is in heavy rotation on MTV, The Box and BET.  

(Note Photo Caption Correction:  LAYZIE Bone & Tracy Danielle)